It’s a family environment. We treat people how we’d want to be treated.

That simple philosophy from Dario Arnautovic, of Urban Motors in Denver, says everything you need to know about why this local dealership stands out -- and why they’ve just been named a Colorado Quality Dealer of the year 2025, one of 11 finalists, by the National Independent Automobile Dealers Association (NIADA). 

That commitment to honesty and treating everyone like family has now earned them national recognition. The NIADA -- one of the largest trade organizations in the country representing over 40,000 licensed used car dealers -- selects its National Quality Dealer finalists based on integrity, community involvement, and outstanding service. 

Urban Motors isn’t your typical used car dealership. It’s a family/friend-run business that’s built on trust, transparency, and creating a relaxed, no-pressure environment. From the moment you walk in, you can tell: they just do things differently. No sales games, no fast-talking pitches-just a team that’s focused on helping you find the right car, at your pace. 

Their tagline says it best: Transparent. Different. Car Buying. 

It’s not just a slogan -- it’s the culture they’ve created.

Founded in 1946, NIADA exists to advocate for small business owners in the auto industry and promote high ethical standards. Being named a finalist for their top dealer award is a major honor-and a big deal for a local, independent business like Urban Motors.

For Dario and the team, it’s a moment of pride. For their customers, it’s just one more reason to trust a dealership that continues to raise the bar for what car buying should feel like. 

If you’re in the market for a vehicle and want a refreshingly honest experience, check out Urban Motors’ full inventory online or stop by one of their 4 Denver locations. Whether you're buying your first car or your next adventure rig, you'll find a team that treats you like family -- and a car buying experience that’s truly different.